Earlier this week I photographed a home for a couple who currently have their property listed with a Jenman system agent. The owners said that they’re not happy with the real estate agent because he only took one really bad photo of their home (see photo on left), and that’s all that’s showing at realestate.com.au. It seems as though that’s all this particular agency does – one shot marketing. Given the popularity of the net for real estate searches these days, one photo up there just isn’t enough. Maybe they assume that one photo will encourage people to rock on up to the open days to check out the home for themselves, and then the agent has “got ’em”. Problem is, in the 2 months the agent has had the property only four groups have come through on open days. Four groups. No offers. Nothing.
I think the agent needs to try a different method – make the most of the net (since that’s where the buyers are shopping), and put some decent photos up there.