This tenanted property on Brisbane’s southside was listed with a large real estate agency who advertise their superior marketing and photography. This was a rental property and rather messy, and even though the agent paid a professional photographer to shoot the place the agent and photographer did nothing to improve the presentation of the home. That agent had the property listed for almost four months, but received just one offer for $326,000.
The owner was particularly disappointed by the photography and the way it presented their investment property, and they eventually handed it over to another real estate agent. The new agent is one of our regular clients so he called us in and we tidied up and presented the home for the photo shoot.
Three days after going back on the market the new agent received an offer of $346,750 – an increase of over $20,000 – from the same buyer who submitted the earlier offer!
Our combination of better presentation with better photos meant that the home looked like it was worth more, so buyers feel they have to submit a higher offer and do it quickly if they want to secure the property.
If you think we can make a difference with your property – whether it’s a cheap investment property like this one or a much larger home – give us a call on (07) 3103 4995 to book a photo shoot today.
The photos:
Our photo makes the kitchen look large and clean, but it took a lot of work to get it to this point. Click on this link to see what the other photographer presented:
http://house.ksou.cn/
When the photos show a messy kitchen like this it de-values the property, and in this case that could have cost the seller over $20,000.
We cleaned this room up, and here’s where you can see the other photographer’s work:
http://house.ksou.cn/
Notice a few changes?
We had to clear away a lot of toys to show the true size of this lounge room, and then added some cushions to the sofa. Here’s how it looked when the other photographer shot it:
http://house.ksou.cn/
We’ve removed all of the bits and pieces that were sitting on the vanity, and also taken away the bin and the bath mat. Here’s what the other photographer did:
http://house.ksou.cn/
