How can Highshots help your real estate business to grow?

Regular use of Highshots Photography has helped lift some of our clients to the top of their game. In our view there are a couple of reasons for this:

The Rise of the Internet

The internet is now used by at least 90 per cent of home buyers, and is the primary promotional tool for real estate. It's cheap to use, easily accessible, and worldwide in its distribution.  It also allows for a lot of photos to be incorporated into the marketing of a home, far more so than in the days of newspaper advertising.

According to a survey by America’s National Association of Realtors, over 80 per cent of house hunters rated photographs as the most useful tool in their search. Another survey found that homes advertised online with more photos spent less days on the market than homes with very few images (see "The professional combination of photography and real estate" by Fizber.com).

So let's sum it all up:

• People love the internet

• They love seeing lots of top notch photos on the internet

• Homes with more photos on the internet sell quicker than those that don't.

Is it any wonder, then, that home sellers will be more likely to select a real estate agent that understands the importance of great images?

Brand: The Professional Agent

Before selecting a suitable real estate agent to sell their property, homeowners pay a lot of attention to the marketing used by their local agents. Those that use better quality images will often appear more professional to a casual observer than those that don't, and when people are dealing with the sale of their biggest asset they want to go with someone who is professional.

It all has to do with the "brand" that an agent develops, and the brand is simply that which is perceived by the client. You might act, think, and negotiate professionally, but if your marketing isn't professional then, to many people, your brand isn't completely professional.

When you use Highshots Photography the marketing of your properties improves, and the marketing element of your brand moves up the professional scale.

For more information on the "brand" and how it impacts upon your business, check out these helpful sites:

Brand Architect: thinking and observations of Patrick Collings

Branding Intangibles

AllAboutBranding.com

If you'd like to speak to us further about how Highshots can help your real estate business to grow, then give our office a call on (07) 3103 4995, or send us an email and we'll get back to you as soon as we can.