According to Inman News, we need more old school real estate agents:
“I remember when real estate was colorful and even a little nutty.
That era symbolically ended in 1996 when Century 21 CEO Robert Pitman abolished the gold coats that every C21 agent wore for more than 30 years.”
That might have been the case in the US of A, but here in Australia the gold coats stayed (check out Century 21 Chairman Charles Tarbey).
Anyway, Mr Inman reckons real estate agents need to put the gold jackets back on, and have some fun:
“The old Realtor ways would work well on the Internet today, where the mood is more daring, more honest and much more local. The monotone national brands — the sameness trend — does not play with the Internet.”
The Aussie agents in the daggy gold jackets might be old school, but maybe they’re also leading the way forward.