Earlier this week I photographed a home for a couple who currently have their property listed with a Jenman system agent. The owners said that they’re not happy with the real estate agent because he only took one really bad photo of their home (see photo on left), and that’s all that’s showing at realestate.com.au. It seems as though that’s all this particular agency does – one shot marketing. Given the popularity of the net for real estate searches these days, one photo up there just isn’t enough. Maybe they assume that one photo will encourage people to rock on up to the open days to check out the home for themselves, and then the agent has “got ’em”. Problem is, in the 2 months the agent has had the property only four groups have come through on open days. Four groups. No offers. Nothing.
I think the agent needs to try a different method – make the most of the net (since that’s where the buyers are shopping), and put some decent photos up there.
Just yesterday I had an agent tell me that the aerial photos of a house that we took tripled the interest from potential buyers. The house was on the market for 1 month with minimal interest. We took some twilight low level aerial photos of the house which immediately tripled the interest from internet buyers, hence the home sold 1 week after the images were uploaded.
If the agent’s fee does not include a professional photographer, you can alwasy hire one yourself and submit to the agent to use. The result is notable and that’s why most of the successful real estate agents hire professional photographers. Kind regards, Liam