Last September a young couple in one of Brisbane’s bayside suburbs put their home on the market with one of their local agents. After a few months they didn’t get much interest and the house didn’t sell, so they decided to list the home with another agent. The new agent had the home professionally photographed, which made it look a whole lot better than the unprofessional marketing of the first agent. When the original agent saw the home being advertised in the local newspaper, they didn’t even recognise it, and had to call up the new agent and ask, “Where’s that house?”
It seems unbelievable to me, but even though the first agent had the home on the market for 3 months, when they saw the results of a professional photographic shoot, they had no idea that it was the same property. Anyway, the home sold within a month of being listed with the new agent, and the owners are delighted.
Here’s another one …
Another family also listed their home with an agent who failed to generate any interest after having it on his books for a couple of months, so the family took it to another agent. This new agent had the home professional photographed, and together with some smart marketing on the part of the agent, generated a lot of enquiry from potential buyers. What was really interesting was that three different groups who had been to an open home but weren’t too interested when it was with the first agent were now really, really keen. What made the difference? Apparently the home looked so much better in the new photos that these people were pretty impressed (even though they’d already walked through it), and they were quite willing to pay more for the property. As it turned out the home sold too quickly for them to make an offer.