Real estate photos are so important these days that some agents are deliberately making homes look better than they are. Think of glamour photography, but apply it to a house that’s up for sale. Usually it’s just a matter of adding a bit of makeup and photographing a home from its good side, but sometimes real estate agents will go too far.
At least that’s how it was for one Sydney buyer who looked at a house that seemed perfect … when viewed online. When she got to the property she found that the view of bushes outside the lounge room window is in fact not there. What is there is a two storey house, and that’s just wrong.
An article at Domain.com.au discusses this issue:
“Real estate agents have long used colourful language to sell a house. But as the Sydney property market quavers some have taken to touching up photographs in advertisements, to make the sky “bluer” or add a fire in the fireplace.”
– Doctoring of real estate photos continues
I’m a real estate photographer, and yes, we do touch up the photos. If it’s an overcast or rainy day, we’ll add a blue sky, and instead of lighting a fire in the fireplace some of my colleagues will just add one in digitally, and I have no problem with that sort of thing. If it had been sunny the day the photographer took the photo, then that’s what the house would have looked like, so that’s legitimate. Seriously, is there anything wrong with that?
However, sometimes things do go too far. I’ve been asked to take a photo of the view from on top of the roof, even when there’s no chance of the home being raised to that height. I’ve been asked to remove large power lines from in front of a home, and one client has even asked me to “paint over” other homes with foliage if they can be seen in a photo of the home that’s up for sale. All of these things are wrong, and I’ll say no each time, but the requests are still made.
At least it’s better than the old days. One large local agency used to have the one stunning city view shot that they would use on all properties that had even the slightest city view. It was a bit odd seeing the same shot being used for homes in completely different suburbs, but then some agents don’t like to let the truth get in the way of a good real estate marketing campaign.