Times are tough for Australia’s real estate agents. A report in the Brisbane Times suggests that there are many, many real estate agents leaving the industry in Brisbane. I also know that some offices are closing down altogether, or merging with their competition … even some of the big names in real estate are shutting shop.
The report includes a comment from Peter Secco, who used to own the Remax offices in Coorparoo and Holland Park, but has since sold those to Ron and Lenore Sieber from Remax at Carina, creating Remax United Vision.
“I’ve already seen a lot of agents leave but I think there’ll be a lot more who won’t come back to work after Christmas – they’re just not making ends meet …
In our office here we used to have 16 agents. We’re now down to six.”
– Peter Secco, Remax real estate agent
This might be a good thing. A lot of people jumped onto the real estate bandwagon when things were easy. There were a few years there when it didn’t take a whole lot of work to sell a property, and agents were making a bucket load of money. That’s changed now, and the inexperienced agents who don’t know how to really market a property are giving up and moving on, and I think that’s needed. When this is over we’ll be left with a smaller real estate industry, but the percentage of quality agents will have increased because they’ll be the ones who survive.
So how do you find a good real estate agent? A recommendation from someone is a good place to start, because although professional marketing is important, you also want an honest, helpful agent who will work hard for you, and not just work for their own benefit. To find a real estate agent that knows how to market a home have a look online and in your local newspaper, and spot the agent that regularly has professional marketing. They’ll have great quality photography, informative copy about the home, and they’ll be trying to promote their listings rather than themselves. Some real estate agents use the real estate section of the newspaper to put in big ads for their properties (paid for by the owner of the home), but it’s really just a big advertisement for their ego. Watch out for those ones.