Here are a few highlights from a recent article at Forbes.com called “Photos of your home matter in real estate“:
- “Properly lit, high-resolution photos are the only type of pictures that should be used in a home marketing campaign.”
- “Because of the importance of a good first impression, sellers and their agents should spend as much time and energy on the photo shoot as they do on creating curb appeal or staging an open house. This means planning the shoot well in advance, sometimes as much as a week.”
- “Imagine the photo shoots retailers and catalog companies do to showcase their products. Would they release a catalog with photos of stained living room furniture or with improper lighting? Of course not — and neither should a seller. A home is a product for sale, just like any other, and should be marketed as such.”
- “If you or your agent don’t have a good-quality camera and real estate photography experience, consider hiring a professional who does. While it’s another expense, consider this: When you put a home on the market, you’re competing against lots of other properties. If those properties are highlighted with attractive, well-lit photos and yours isn’t, you’re going to have more trouble getting potential buyers in the door.”
If you’re looking for a real estate photographer in Brisbane, give me a call at Highshots Photography on (07) 3103 4995.